Bosnia and Herzegovina’s pivotal location in Southeast Europe offers the United States a strategic gateway to Balkan and broader markets. This geographical nexus bridges Western Europe and the Middle East, providing substantial opportunities and competitive advantages to American companies aiming for expansion in diverse sectors.

BiH has a well-educated, skilled, and cost-effective workforce, particularly in sectors like information technology, engineering, and manufacturing. It possesses a rich cultural heritage and breathtaking natural beauty, rendering it an appealing destination for tourism.

The Bosnian diaspora residing in the United States serves as a remarkable example of how American citizens can bolster the bilateral ties between two nations. Bosnian Americans have revitalized communities by generating employment opportunities in transportation, manufacturing, hospitality, and various other sectors.

Enhance Trade Relations

• The U.S. should actively explore the establishment of a comprehensive bilateral trade agreement with Bosnia. This agreement would streamline the exchange of goods and services, promoting economic growth in both countries. Moreover, the U.S. government should continue to allocate funding and provide unwavering support to critical initiatives, such as those by the American Chamber of Commerce in Bosnia and Herzegovina and the USAID’s Diaspora Invest project.

Support Skills Development

• To fuel innovation and foster knowledge transfer, both countries should prioritize the promotion of student and professional exchange programs. These initiatives would not only enhance the capabilities of individuals but also strengthen the relationship between the United States and Bosnia.

Invest in Infrastructure

• Investing in infrastructure through USG, G7 and PGII funding is critical to the success of mutual business ventures and attraction of global investment. The U.S. should continue to support successful public-private partnerships (PPPs) to advance strategic joint ventures and drive critical, high-quality infrastructure development.

Promote Touristic Potential

• Encouraging American investment in hospitality infrastructure, including hotels and resorts, presents a significant opportunity to stimulate Bosnia and Herzegovina’s tourism industry. At the same time, Bosnia and Herzegovina should enact specific policies geared toward meeting the United States’ Visa Waiver Program (VWP) requirements. By achieving VWP status, the two nations can further improve their relations through this visa-free program, facilitating easier travel and promoting stronger ties.